2021
09
The purpose of this style guide is to give everyone who represents us the tools and the discipline they need to strengthen and reinforce who we are and how we represent ourselves in the world. It will unite all of our brand entities into a common way of communicating.
Consistency is a cornerstone of a strong brand. This guide is intended to bring discipline to the pursuit of that goal. To keep the iThrive brand consistent, strong, and growing wherever it lives.
This is your guide to how we should look and sound when we wish to tell the world who we are and what we do.
Established in 2018, iThrive is a revolutionary health and wellness startup that focuses on reversing chronic health conditions and lifestyle diseases through Functional Nutrition using root cause analysis.
Our logo is where it all begins. It’s the seed of our Visual Identity.
The inspiration for iThrive logo is vibrant and energetic, with an edgy spirit.
Colour psychology suggests that orange exudes enthusiasm and sociability, while white is used to convey a feeling of safety, purity, and peace – all associated with how we want our clients to feel under ithrive’s care.
The central circle is the universal symbol of unity, wholeness and completion. It is the essence of the divine feminine. The Ancient Greeks referred to the sphere as the “MONAD” (from the Greek root menein “to be stable” and monas “oneness”. Ancient philosophers also referred to it as: The First, The Seed, The Essence, The Builder, The Foundation, The Space Producer, The Immutable Truth and Destiny.
The surrounding semi-spheres give it a sense of movement to emphasize the dynamic nature of the brand. This is the main logo that will be used across all primary brand applications. This trademark is meant to help our audiences identify the brand across our web presence, products, ads and other material.
