
iThrive is a clinical health company based in Pune, India. It works by identifying the root causes of chronic conditions through a detailed blood analysis, then addressing them through personalised protocols built around what your body actually needs. It is not a wellness brand, a diet programme, or a supplement company. It is a clinical operation.
Conventional medicine checks whether your markers fall within standard reference ranges, which are built from population averages that include sick people. iThrive uses optimal ranges based on the healthiest individuals, reads 60+ markers as a connected system, and factors in your symptoms, lifestyle, and health history. Most clients have had normal test results for years while their condition worsened. That gap is exactly what iThrive addresses.
Anyone with a chronic condition they have been told to manage rather than reverse. PCOS, Type 2 Diabetes, Hashimoto's, IBS, chronic fatigue, hormonal imbalance, and 170+ other conditions. Also for people whose tests show nothing wrong, but who know something is off.
iThrive is based in Pune, India, but everything is delivered remotely. Blood collection happens at your home. All consultations are conducted over video call. Clients across India and internationally are served without needing to travel anywhere.
No. iThrive operates across three verticals: ALIVE, the clinical program, iThrive Academy, which trains functional nutrition practitioners; and iThrive Essentials, a clinical supplement line. Each is a standalone offering, and each connects to the others. Most people begin with the Root Cause Analysis, which is the starting point for ALIVE.