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The Sunscreen Scandal
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Jan 4, 2022

The Sunscreen Scandal

Curious about the sunscreen scandal that's been making hype? Read up on the latest news and find out why this product has caused so much controversy. Discover what experts are saying and what steps are being taken to address the issue, so you can make an informed decision.

Why is Sunscreen Used?

It is considered common practice to dip yourself in sunscreen before going out in the sun because sun apparently causes skin cancer. This statement cannot be farther from the truth.

This article will take you down this deep rabbit hole of a $10.8 billion industry that is actually harming us in the name of protection.

What is Sunscreen Made of?

Generally sunscreen lotions are made up of an opaque reflective material like zinc oxide or titanium oxide. It is said that this material stays on the surface of skin and hence is harmless. But this isn’t where it ends. 

Traces of zinc and titanium oxide get absorbed in the skin with oils and made toxic by interaction with ultraviolet light. (1)

Other ingredients of sunscreen like PABA derivatives react similarly to zinc and titanium oxide and are absorbed in significant quantities by the skin. In general, sunscreens that prevent minor skin damage from UV have higher probability of causing Melanoma by interaction of chromosomes with sunlight and sunscreen. (2)

Even the so-called “Natural color” compounds can cause mutation by transmitting light energy to chromosomes and can end up causing melanoma.

General Side Effects Associated with Sunscreens

One of the most common side effects of sunscreen is skin irritation. This can occur if the sunscreen contains ingredients that are irritating to your skin, or if you are allergic to one of the ingredients in the sunscreen. Symptoms of skin irritation may include redness, itching, and swelling.

Another potential side effect of sunscreen is contact dermatitis, which is a type of skin rash that occurs when the skin comes into contact with an allergen or irritant. Contact dermatitis can cause red, itchy, and blistering skin, and can be triggered by ingredients in sunscreen such as fragrances, preservatives, and certain chemicals.

Some people may also experience acne breakouts as a result of using sunscreen. This can be due to the presence of certain oils or emollients in the sunscreen that can clog pores and lead to acne. If you have acne-prone skin, it is important to choose a non-comedogenic sunscreen that is specifically designed to not clog pores.

Sunscreen can also cause eye irritation, especially if it gets into the eyes. This can lead to redness, itching, and watering of the eyes.

How Harmful is Sunscreen?

Melanoma cases have risen 600% since 1970 while the time we spend outdoors in the sun have decreased considerably since the 70s. Most of us are inside on our computers now and the kids are playing video games. Doesn’t add up, right?

And what if I tell you this was the same time frame where roll out of sunscreens was taking up pace.

A lot of sunscreen ingredients are known carcinogens as discussed above. What’s interesting to note here is that, initially sunscreens only blocked UVB rays. and  melanoma, the type of skin cancer caused by sunlight, is found to be caused by UVA.

This means that sunscreens fundamentally cannot prevent melanoma at all.

Sunscreens not only cause harmful affects to a human body but also harms the environment. One such environmental factor that gets affected by the usage of sunscreen is that it causes major damage to coral reefs and marine life. This happens when chemicals from sunscreen wash off people's bodies and go into water. This damage is so bad that Thailand banned the use of sunscreen last year. 

One can only imagine what happens when this chemical enters the body.

What Are The Alternatives?

Sun blockers that block ultraviolet light without increasing the risk of melanoma would ideally be very beneficial because they would allow one to have long sun exposure which has an anti-stress effect. But unfortunately, no such sunscreen exists.

The Solution

The best solution would be to develop a good ‘Solar Callus’ in your body. Solar Callus is your body’s resistance towards getting burned under the sun.

Developing Solar Callus is a straightforward process. Start exposing yourself to the sun in the morning. This is because the morning sun has relatively less UV and more IR (infrared). 

Gradually increase your exposure time till noon where the UV component becomes more prominent. This process gives your body time to develop a Solar Callus and your body is less likely to get burned.

 

References:

  1. https://pubmed.ncbi.nlm.nih.gov/7722866/
  2. https://pubmed.ncbi.nlm.nih.gov/7954432/
  3. https://pubmed.ncbi.nlm.nih.gov/7965411/
  4. https://pubmed.ncbi.nlm.nih.gov/7633944/
  5. https://www.medicaldaily.com/melanoma-cases-among-young-adults-now-6-times-more-1970s-240034

The Basics of Becoming a Functional Nutritionist
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Jan 3, 2022

The Basics of Becoming a Functional Nutritionist

Are you curious to know about how to become a Functional Nutritionist? Functional Nutritionist takes a holistic approach to health by incorporating food, sleep, mental health, environmental factors, fitness & so many things in the practice to lower the effect of chronic diseases.

The Basics of Becoming a Functional Nutritionist

This global pandemic has taught one thing to all of us; ‘Your health is the most important commodity you own.’ The determination to lead a healthier lifestyle has taken over communities worldwide. But why stop at just healthier when you can lead the healthiest, Disease Free life along with your friends and family.

Functional Nutrition is for all obsessed with obtaining and leading a life of optimal health. 

Functional Nutrition is a novel, holistic way of healing that any health-conscious person can follow. It’s the best practice to follow when the end goal is a life full of energy, no health problems and devoid of chronic diseases.

Functional medicine and functional Nutrition are often used interchangeably and are becoming recognized as an effective approach for healing various health issues. Functional Nutrition is related to Functional Medicine, with a key distinction. While Functional medicine is practiced only by doctors in clinical settings, Functional Nutrition is a modality that can be used alone or complement a physician, naturopath, or other health practitioner. 

What Does a Functional Nutritionist Do?

To be candid, a Functional Nutritionist fills a specific gap created between a doctor and a patient. This gap is generated when a doctor only looks at a patient as a disease to be treated while the patient keeps looking for ways to be healed completely, not out of a singular symptom but as a whole. 

A Functional Nutritionist uncovers the true root causes of a patient’s signs and symptoms, with a deep understanding of food, physiology, and humanity/ human mind fabricates programmes to bring relief.

To eliminate the threat of chronic disease or bring about disease reversal, a Functional Nutritionist takes a holistic approach to health, combining food, sleep, stress, fitness, and harmful environmental variables.

How To Become A Functional Nutrition Practitioner

The only thing one requires to become a Functional Nutritionist is a passion for healthy living and a desire to help your community do so too.

iThrive Academy offers you tools to turn the tide against chronic diseases and help others reinstate their overall bodily functioning to the optimum. 

iThrive Academy provides a four-month certification course programmed not just for the nutritionists and dieticians but for all who wish to become healthcare professionals.   

iThrive’s Functional Nutrition Program

iThrive is a revolutionary health and wellness startup that focuses on reversing chronic health conditions and lifestyle diseases through Functional Nutrition using root cause analysis

iThrive Academy provides an online Functional Nutrition mastery course which includes six classes weekly with 75 plus hours of video lectures. After the end of the four-month program, you will be a certified healthcare professional who also has the option of building their career as a Functional Nutritionist affiliated with iThrive.

Functional Nutrition is the future of healthcare, not because it’s new or fancy, but because it brings us back to the foundation of what healthcare should be about — the patient’s needs.





How To Prevent and Treat Hairloss?
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Jan 2, 2022

How To Prevent and Treat Hairloss?

Are you suffering from Hair Loss? This blog post will provide you with practical tips and advice on how to prevent hair loss. Learn how to maintain a healthy diet and lifestyle, as well as natural remedies and treatments that can help reduce hair loss. Discover the best ways to care for your hair and scalp to keep your locks looking healthy and strong.

Humans have over 1,00,000 hair strands and we lose about 70 to 100 of them in a day! 

Our hair follicles have a whole different cycle of growth and breakage, which is considered normal. But, when this natural process is disrupted, active hair loss occurs. 

It is important to understand the basics of hair to know how to prevent and treat hair loss

Hair is made up of a protein called keratin and each hair has a hair shaft and a hair root. The shaft is the visible part of the hair that sticks out of the skin. The hair root is found under the skin and extends down to the deeper layers of the skin. It is surrounded by the hair follicle (a sheath of skin and connective tissue), which is also connected to a sebaceous gland.

Each hair follicle is attached to a tiny muscle (arrector pili) that can make the hair stand up. Many nerves end at the hair follicle too. These nerves sense hair movement and are sensitive to even the slightest draft.

At the base of the hair, the hair root widens to a round hair bulb. The hair papilla, which supplies the hair root with blood, is found inside the bottom of the hair bulb. New hair cells are constantly being made in the hair bulb, close to the papilla.

How Does Your Hair Grow?

New cells are constantly forming in the hair bulb. These cells stick together and harden. The full strand of hair develops from this group of hardened hair cells. Because new hardened cells keep on attaching to the hair from below, it is gradually pushed out of the skin. In this way, a single hair on your head grows at a rate of about 1 cm per month.

What Causes Hair Loss? 

There are many reasons why one can experience hair loss. The factors could be related to one's diet, genetics and also epigenetics. 

  • Micronutrient deficiencies can lead to hairloss. 
  • Lack of Protein can cause hair loss as protein is the main component of hair. 
  • Lack of sleep can also cause hairloss
  • Excess vitamin A consumption can also cause hairloss. 
  • Chronic stress has been shown to cause hair loss and premature graying. 
  • Acute stress, shock or traumatic events can also cause a type of hair loss known as Telogen effluvium. 
  • Endocrine imbalances (hormonal imbalances) can also cause hair loss. 
  • One's family genetics can also play a role in determining the type of hair loss
  • Some medications and illnesses can lead to hairloss. 
  • Age also plays a role in a person losing their hair. As we grow old, our hair growth slows down and our hair follicles stop growing hair. 

It's a well known fact that no one wants to experience losing hair, especially in their younger years. 

How To Prevent Hair Loss? 

  • Have a diet rich in both macro-nutrients and micronutrients, such as Vitamins like Vitamin A and E and Minerals like Zinc, selenium, etc. 
  • Include good quality protein sources with high biological value, such as eggs, chicken, red meat, beans, fish, milk, etc. 
  • Apply some stress management techniques to handle stress. 
  • Maintain good hair and scalp health by oiling it, massaging it, and maintaining cleanliness. 
  • Having a good night's sleep routine helps to maintain good hair health. 
  • Exercising daily can also help to maintain a good hormonal balance in the body. 
  • Oiling and massaging the hair on a regular basis can prevent hair loss. 

There are many ways of handling the hairloss and treating the problem of unwanted hairloss. But, what exactly does one need to do actually also depends on the reason why one is losing hair. 

What is The Treatment for Hair Loss? 

  • One should have a diet rich in good quality proteins. 
  • Vitamins like vitamins A, B-complex, and D should be consumed throughout the diet. 
  • Minerals like Zinc, Selenium, and Iron, are very essential for prominent and healthy hair growth as well as hair health. 
  • Magnesium rich foods or supplements have been shown to have a great result on hair growth and hair quality as they play an essential role in protein synthesis.
  • The inclusion of silicon or supplementation can help in hair growth as well as increase the luster or brightness of the hair. Foods like brown rice, bananas, lentils (dals), and green leafy vegetables are rich sources of silica. 
  • Tyrosine improves hair growth. Foods like chicken, bananas, walnuts, turkey, fish, pumpkin seeds, sesame seeds are some of the sources of tyrosine. 
  • Consumption of essential fatty acids like omega-3 and omega-6 is very important as their deficiency can cause dryness and brittle hair. Meat, poultry, fish, krill oil, walnuts, flaxseeds, chia seeds, fish oil, wheat germ are some sources of essential fatty acids. 
  • Having a good amount of fruits and vegetables can ensure the intake of certain micronutrients. 
  • Do not follow fad diets, as they can lead to nutrient deficiencies. 
  • Have a regular exercise regime. 
  • Managing stress can help in the growth of hair as it can handle the hormones
  • Sleeping on time at night and respecting the circadian rhythm is also an excellent way to regain healthy hair.  
  • Applying oil and massaging the scalp as well as the hair strands can help stimulate the hair follicles to grow the hair. 
  • Onion oil and Onion juice have proven to stimulate hair growth. 
  • Washing your hair with soft water will also help control the hair loss
  • Minimizing the use of chemical-based hair products and heating appliances can also lead to less hair loss. 

Maintaining a good lifestyle and fixing up the hormonal levels is equally important for treating the issue of hair loss. Applying oil and massaging the scalp before washing and while washing also helps in the hair growth. The process of regaining the hair growth is a slow and steady one, so our best advice would be to be patient while going through this process. 

References : 

  1. https://www.ncbi.nlm.nih.gov/books/NBK513312/
  2. https://www.ncbi.nlm.nih.gov/books/NBK546248/ 
  3. https://doi.org/10.5772/67269 
  4. https://www.hairscientists.org/hair-and-scalp-conditions/nutrition-and-hair-health 
  5. https://www.nih.gov/news-events/nih-research-matters/how-stress-causes-hair-loss 
  6. https://pubmed.ncbi.nlm.nih.gov/28925637/
  7. https://www.tandfonline.com/doi/full/10.1080/07853890.2016.1180426
  8. https://pubmed.ncbi.nlm.nih.gov/30547302/
  9. https://pubmed.ncbi.nlm.nih.gov/28243487/
  10. https://europepmc.org/article/med/12126069
  11. https://www.researchgate.net/publication/328044761_A_Scientific_Hypothesis_on_the_Role_of_Nutritional_Supplements_for_Effective_Management_of_Hair_Loss_and_Promoting_Hair_Regrowth
  12. https://pubmed.ncbi.nlm.nih.gov/19356271/
  13. https://www.researchgate.net/publication/273758703_Onion_Juice_An_Effective_Home_Remedy_for_Combating_Alopecia
  14. https://pubmed.ncbi.nlm.nih.gov/27438201/

Thiamine - Symptoms & Treatment for Thiamine Deficiency
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Jan 2, 2022

Thiamine - Symptoms & Treatment for Thiamine Deficiency

Do you know about the importance of thiamine and its benefits? Thiamine is essential for body functioning, as it helps with energy production, carbohydrate metabolism, and healthy nerve and muscle function. In this blog post, we will discuss what thiamine is, how to treat thiamine deficiency, sources of thiamine, and how to get enough of it in your diet.

What is Thiamine?

Thiamine, also known as Vitamin B1 is an essential nutrient that plays a vital role in the body's metabolism and function of the Central Nervous System (CNS).

One of Thiamine’s primary function is extracting energy from carbohydrates received from food. This is why people who are thiamine deficient function well on low-carb diets, because low-carb diets present low thiamine requirements.

Specific items like fast food, sugar, tea, coffee, alcohol make the body Thiamine-depleted due to absorption by the gut.

Vitamin B1 or Thiamine deficiency is called as ‘BeriBeri’ which can have serious consequences if left untreated, including changes in mental function, damage to the nervous system, and even heart failure

Thiamine Deficiency

Thiamine Deficiency or Beriberi’s first notable mention has been recorded in Japan. The Japanese have been eating brown rice as their staple food for centuries. During the early 19th century’s industrial revolution, people started eating polished rice instead of the original brown rice and by mid-1850’s, white rice was common food.

Soon people started to experience weird cardiovascular, neurological and gastrointestinal symptoms.

This was Beriberi

The reason Japanese developed Beriberi is because while polishing and processing rice, they were essentially removing most of its Vitamin B content and hence making the people thiamine deficient.

The symptoms of thiamine deficiency can vary depending on the severity of the deficiency and the body's tissues that are affected. In the early stages, symptoms may include fatigue, muscle weakness, and irritability.

Symptoms of Thiamine Deficiency:

  • Peripheral neuropathy
  • Weakness
  • Numbness
  • Pain, or tingling in the hands and feet
  • Impairment of reflexes, with or without cardiovascular signs that include enlarged heart
  • Elevated heart rate (tachycardia) and cardiac output, and congestive heart failure.
  • Weakness, paralysis, or disordered movement in the muscles around the muscles of the eye- ocular palsies, ophthalmoplegia, nystagmus,  ataxia (loss of full control over body movements), irritability, confusion, often with peripheral neuropathy
  • Korsakoff’s Psychosis. Amnesia, confabulation (fabricated, distorted, or misinterpreted memories), decreased spontaneity and initiative.

Very severe thiamine deficiency may cause seizures, paralysis, and death. Tragically, severe thiamin deficiency is underdiagnosed in emergency medicine and often diagnosed at autopsy.

Poor glucose tolerance may occur in less severe thiamin deficits. Less well established but plausible signs and symptoms include improvements in energy or neurological health on a low-carbohydrate diet, low levels of neurotransmitters, and apparent deficiencies of folate and vitamin K that do not respond well to dietary or supplemental corrections. Insomnia, Loss of appetite, vague headache, altered glucose regulation.

How To Treat Thiamine Deficiency

Thiamine is found in a variety of foods like nuts, grains and meats. The most common route to fixing thiamine deficiency is supplementation, which are typically taken orally. In severe cases, thiamine may be given intravenously. But there’s a problem, the dosage recommended by a practitioner is nowhere near to what’s required to have a therapeutic effect.

The average Thiamine we get from food is somewhere between 1-1.5 milligrams a day. And the average Thiamine content in multivitamin supplements is about 100mg.

In order to have a therapeutic effect, a person is supposed to have a 1000mg dose a day which is way beyond what any supplement can achieve.

Now there are multiple variables here like different forms of Thiamine and different genetic dispositions. This is why you must consult a functional nutritionist so that your protocol is made considering the many variables of your lifestyle.

Why Opt For Functional Nutrition Therapy?
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Dec 28, 2021

Why Opt For Functional Nutrition Therapy?

No nutritional wellness plan will be more tailored to your individual needs than one based on functional nutrition. iThrive is a hub of excellent nutritionists.

Why Opt For Functional Nutrition Therapy?

There has been an increase in the number of specialists for people to consult. You can consult with tens of different specialists for every little health symptom that you come across. This just means your number of visits to different health professionals keep increasing every other week.

These visits do help you treat the problem for the time being, but you may detect it recurs or face another ailment just weeks after you are done with your medications. 

The main reason you never get healed completely, even after exhaustively visiting different health professionals, is that they all helped you treat the symptom, but none helped you remove the main / root cause of the problem. This is the point where Functional Nutrition shines. 

Just ask yourself the question, “What if just by making a few changes in your lifestyle, you can make all your health problems vanish completely?” Won’t that be a miracle.

Functional Nutritionist zeros in on the root cause of a patient’s health concerns and aspire to eliminate the disease. 

This blog tells you all how a Functional Nutritionist helps you obtain a life of complete wellness.


1. It Focuses On The Cause And Not The Disease Label

Where a conventional doctor on checkup will prescribe medications to cover up the symptom in the guise of treatment, a functional nutritionist will get rid of the disease completely with the help of root cause analysis.

Health problems always have an underlying reason for their occurrence. 

A single nutrition deficiency in your body can cause numerous health problems. Thus it is crucial to uncover the root cause of any health concern. 

When it comes to treating a patient, a Functional Nutritionist will ask the question ‘What is the reason for the appearance of this disease in this patient?’ and not just jump to a treatment regimen at the detection of the disease.


2. It’s Personalized And Patient Centred

No two people have the same genetic, and psychological makeup and neither are their living conditions exactly the same. This begs the question then why are they given the same medications just because they show the same symptoms or disease when they are most likely affected by different underlying factors. 

Functional nutrition views all people as a single unique individual. 

Functional Nutrition bases its prognosis on the patient’s unique set of health circumstances that brought them to their disease state, and the treatment is, thus, personalized in its approach to regain optimal function. It only uses the symptoms as clues to determine which body systems need support to achieve a lifelong path to wellness. 

3. Uses Holistic Healing to Walk The Path Of Healthy Living

A Functional Nutrition practitioner listens to the patient, learning their story, and tailors treatments to their specific needs. A practitioner acts as a detective to uncover the true reasons the body is in a state of disease. On the other hand, conventional medicine does not have the time, training, or tools to create the wellness plans required to restore health and function.

Functional Nutrition is a one-on-one partnership between patient and practitioner to start a therapeutic relationship.

Functional Nutrition does not disregard conventional medical practices completely. Rather, it integrates conventional methods with “alternative treatment” or “integrative medicine” practices. It focuses on prevention through combinations of therapeutic and healing food, nutrient supplements or botanical medicines, detoxification programs, and/or stress-management techniques.

4. It’s Scientifically Based

Science shows us that what is happening in the body is not a single malfunction but that there is usually a problem in a complicated network of relationships between systems, internal and external. 

Functional Nutrition/ Functional medicine practitioners look “upstream” to consider the complex web of interactions in the patient’s history, physiology, and lifestyle that can lead to illness. The unique genetic makeup of each patient is considered, along with both internal (mind, body and spirit) and external (physical and social environment) factors that affect total functioning.

Functional Nutrition looks at the web-like interconnection of physiological factors, including hormones, genes, diet, lifestyle, environmental toxins, digestion, detoxification, and more.

This blog makes it quite evident that functional Nutrition is a practical and medically-approved healing methodology dedicated to providing the ultimate care and attention to a patient from the initial stage to the point of complete recovery. 

Connect with iThrive to get in touch with India’s topmost Functional Nutritionists 

Let’s reach the goal of optimum health together! 



Relation Between Food and Functional Nutrition
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Dec 23, 2021

Relation Between Food and Functional Nutrition

Are you wondering about what is the Relation Between Food & Functional Nutrition? Do read iThrive's blog to know more about Functional Nutrition!

Functional Nutrition uses food as the catalyst of healthy change / of Cure 

Almost everyone, at least once in their lifetime, has been a victim of a parent saying “eat your food or you won’t grow” or your food habits are blamed whenever you complain about having any issues. Well, Your parents are right!

Most of the problems and chronic diseases you are plagued with are related to your poor dietary practice and lifestyle choices. A person who is Functionally healthy often says “Food is Medicine.”

What is The Role Of Food In Functional Nutrition?

Functional Nutrition is based on preventing and curing health problems principally through a person’s diet and lifestyle choices. After a deep analysis of your blood and body, a Functional Nutritionist heals health issues through holistic techniques that include diet, lifestyle, and supplement regimen. 

When it comes to food, Functional Nutrition entails incorporating and/or laying off certain foods from your diet. That is what Functional Food Therapy is all about. 

Your diet is a direct link to your health.

Research shows that people with a better diet suffer from fewer diseases. After proper adjustments in their diet considering their sex, age, physical activities, smoking habits, and other aspects of life, they have larger total brain volume. It is also recorded that diet can affect your mortality.

Five Foods One Should Include In A Functional Nutrition Therapy?


A Functional Nutritionist, after a comprehensive analysis of your body, along with changes in your lifestyle, might include some foods that help you overcome your health problems based on the nutrients missing from your diet. 

Below are a few such foods that one must have in their diet to live a healthier life 

  1. Walnuts - These nuts contain higher levels of antioxidants than most other foods. They have abundant omega 3 fatty acids which help lower the risk of heart problems. Walnuts also are a great anti-inflammatory.
  2. Meat - To be more precise, liver. It is one of the most nutritionally dense foods. Eating a single serving of liver can help you meet your daily recommended amount of vitamins and minerals (like folate, iron, vitamin B, vitamin A, and copper), reducing your risk of nutrient deficiency.
  3. Fruits - Rather than going for the bag of chips to munch on, pick up an apple or a banana. Fruits are one of the basic and most effective foods that act as an excellent substitute for your daily munchies.
  4. Tulsi - This herb has been used for hundreds of years in traditional medicinal practices and is rightly dubbed as the ‘elixir of life.’ It has lots of benefits - relieves pain, reduces inflammation, soothes the stomach and digestive system - to name a few.
  5. Eggs - They are a great source of protein and are highly nutritious. They provide good cholesterol and choline. And contrary to popular belief, eggs in moderation are actually good for your heart.

Five Foods To Avoid 

As important as it is to include certain foods in your diet, it is equally important to cut out particular food and food products. Consumption of certain foods can be counterproductive to the nutrients received from healthy, valuable foods.

  1. Gluten - As many know, gluten is a harmful protein present in wheat and other food items. It causes gut problems, and some people can be allergic to gluten. Gluten, when ingested, manifests immediate symptoms in people suffering from ‘gluten intolerance.’
  2. Corn - The corn sold in the market is genetically modified and has lost its good nutritious value while retaining lethal proteins to pests. This has resulted in corn being a significant contributor to the spreading of many diseases.  
  3. Seed Oils - They contain fatty acids, namely Omega 6 and Omega 3, that promote inflammation, which in turn results in the onset of chronic diseases like arthritis, heart disease, diabetes, and cancer. 
  4. Soy - One of the most popular “healthy” food sources is, in actuality, harmful to your health. Though packed with nutrients, soy has abundant ‘antinutrients’ present in them, making it more harmful than helpful. It also reduces the body’s ability to absorb essential nutrients. 
  5. Plant-based meat - This novel meat may have similar proteins and calories to pure animal meat while providing zero cholesterol; they are very high in their sodium content. Additionally, fake meat is made using soy and wheat gluten to acquire the intended attributes of real meat.

Functional diet may, on the surface, sound similar to a conventional diet but is monumentally different. A conventional diet ensures everyone incorporates a particular amount of nutrients in their daily diet. In contrast, a functional diet makes sure that the food you ingest has a positive effect on your health that goes beyond a basic balanced nutritious diet. 

Functional Food Therapy promotes food that guarantees optimal health and disease reversal

To incorporate a Functional Nutrition into your lifestyle, one has to get a deep and comprehensive analysis of their body. This will give you detailed information regarding the nutrients present in your body that are either not sufficiently present or are harmful.

A functional diet is effective only when you have a detailed analysis of your blood and body. 

Consult a functional nutritionist, get analyzed, and start on your journey of disease reversal. 


Dangers of Self-prescribed Supplements
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Dec 22, 2021

Dangers of Self-prescribed Supplements

Do you take Self-Prescribed Supplements? Some supplements may have benefits, too much of a good thing really might be bad for you. visit iThrive Supplements to know more!

Since we were kids, we have been told that we must eat nutritious foods for our bodies to receive essential nutrients such as vitamins, minerals, amino acids, and enzymes. Because of our modern lifestyle and due to poor quality of food, not everyone can consume a nutritious diet. According to a review of national surveys, certain age groups are more likely to have inadequate vitamin and mineral intake 1

What are Supplements?

Dietary supplements are products, formulated to meet nutrient requirements that are not met by the diet. They aren't drugs nor meant to treat or cure any illnesses. They include one or more nutrients that can be used to enhance a person's diet. Supplements are delivered in the form of pills, liquid, powder, tablets, etc. Supplements are not a replacement for a well-balanced, nutritious diet. All of the nutrients needed for maintaining a healthy lifestyle should be found mainly in fruits, vegetables, grains, protein, and healthy fats. Most European countries aim that people should emphasize food-based nutrition advice. Certain populations, such as pregnant women, those taking specific medicines, those having medical conditions in which the body requires more nutrients may require supplements even if they consume a healthy diet.

Benefits of Supplements: 

Supplements can provide nutrients when your diet is lacking it or some medical conditions are causing deficiencies. 

  1. It can treat deficiencies of certain minerals or vitamins like Iron, Vitamin D, Vitamin A, etc. 
  2. They are also intended to reduce the risks of conditions such as hypertension, birth defects, diabetes, etc. 
  3. Some supplements are antioxidants that can reduce the toxic effects of chemotherapy drugs. 

Even if it claims to provide nutrients to your body, it should not be used as a replacement for your diet. It is sensible to consume supplements only after a certain deficiency is detected and should be recommended by a nutritionist/physician. 

Some studies showed that consuming supplements has led to increased intake of nutrients. Supplements are not regulated by the Food and Drug Administration (FDA), so they don’t need to contain all the ingredients as specified 2.  

What Are Self-Prescribed Supplements?

A certain group of people thinks it’s healthy to consume supplements as they are providing nutrients. Consuming supplements without a reason can hamper the normal functioning of the body. Self-prescription is a behaviour in which a person uses substances for treating health problems without consulting a doctor. Supplements are safe only if proper instructions are followed. Self-prescribed supplements can cause adverse effects on the body. 

Side-Effects of Self-Prescribed Supplements:

Our body needs certain amounts of substances. If the need for nutrients is getting fulfilled with diet there is no need to take supplements. 

A high intake of a particular substance can affect the normal metabolism of the body. For example, Vitamin B6 when used at high doses can cause nerve damage. Similarly, a high intake of Vitamin C can cause diarrhoea. 

Several elements such as selenium, boron, or iron can be toxic at high dosage. Some studies have shown that supplements can have harmful interactions with other medicines 3. For example, the efficiency of anti-seizure drugs decreases due to the consumption of Vitamin B6. 

“If your physician prescribes a certain supplement because of certain nutritional deficiency, you should definitely take it,” says Marjan Moghaddam, D. O., a family medicine nutritionist/physician with Henry Ford Health System 4

If you are asked to take a certain supplement, it is recommended that you should inform your nutritionist/physician about other medications you are consuming to avoid harmful interactions. If your surgery has been scheduled, it is necessary to inform the doctors about the supplements you take to avoid previous or post-surgery effects.

Supplements That Might Not Need a Prescription: 

It has always been said that it is harmful to take supplements without consulting a nutritionist/physician, which is true because most of the supplements have the potential to cause side effects when consumed in excess. Although when it comes to supplements, few of them are water-soluble. Such supplements are excreted out of the body easily when they are in excess. Oil-soluble supplements remain in the body which can accumulate and cause harmful effects.


Conclusion:

The safety of a dietary supplement depends on its chemical composition, mode of action in the body, and dosage. The takeaway message from this is to consume supplements only if they are needed. They should be prescribed by your nutritionist/physician. 

And if not required, try to get all the nutrients from a well-balanced diet. It is always advisable to fulfil your nutrient requirement from a healthy diet. 

References:





All You Need To Know About Functional Nutrition
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Dec 9, 2021

All You Need To Know About Functional Nutrition

Wanted to learn about Functional Nutrition & how you can reverse chronic diseases through food, visit ithrive's blog to know more!

With health becoming the number one priority people keep searching for different diets and health plans to follow not only in the hope of losing weight but in order to live a better, healthier lifestyle.

The study of nutrition on its own is a very broad term and has different subfields in them. Dieting is just one part of nutrition. If you go study about it you’ll find tons of articles related to nutrition and all giving you different advice. There are thousands of different theories and subfields in nutrition - Keto, intermittent fasting, sports nutrition, etc to choose from.

With so many fad diets out there, why should you believe in Functional Nutrition?

This blog will answer all your questions related to functional nutrition.

What is Functional Nutrition?

Let’s start with the important question. What is Functional Nutrition?

Functional Nutrition is a holistic wellness approach to a healthier, disease free lifestyle. In simple terms, it means nutrition mapped out based on all the essential aspects of an individual such as food, living conditions, mental health, spirituality and functional movement and fitness.

This nutrition takes the path of prevention that aims to extricate the root cause of your ailment and not just cure your problem on the surface. Functional Nutrition addresses the imbalances in the body by restoring function through food, lifestyle, and supplement interventions. 

Functional nutrition knows that health is not just the absence of disease, but a state of immense vitality..

Each individual has a unique psychological makeup and has different dietary and lifestyle patterns making it impossible to treat everyone in the same way. Just because you have the same disease as another doesn’t mean that the treatment that works for them will work for you, That is why it is pivotal to know exactly which nutrition plan you must follow to start on your journey to a healthier lifestyle. You can get a better understanding of your body’s needs by consulting a functional nutritionist.

Who is a Functional Nutritionist?

A Functional Nutritionist takes a novel and more comprehensive approach when it comes to treating patients i.e. they use root cause analysis. A Conventional Nutritionist will examine and attempt to suppress ailments without getting to the bottom of the disease whereas, a Functional Nutritionist will deeply investigate your body using blood samples and other tools to locate various clues and weave them together to arrive at an authentic prognosis for the patient.

A person suffering from shortness of breath will be prescribed some medicines by a conventional doctor and may see immediate results but discover that they are facing the same problem again after a few weeks. This is where consulting a functional nutritionist is your best option. They will not treat your ailment just on the surface but get a detailed report to dig out the root cause and treat you accordingly. 

The nutritionist after taking detailed reports of your body will study it closely to dig out the root cause for your ailment and will map out a functional nutritional plan accordingly. The nutritional plan will include diet, changes to your lifestyle, supplementation and even usage of multifarious remedial processes all working towards the goal of making you healthy.

How To Improve Your Functional Health

Functional Health is your body’s mental and physical capacity to participate in your daily routine. 

You can improve your body’s functional health by making minuscule changes in your routine. You can start this by slightly changing your diet. Or you can start by taking supplements to bridge the nutrient gap left by unhealthy food habits.

Such small changes go a long way in improving both your mental and physical health. This is what will make you a functionally healthy being.

functional nutrition


Whom Does Functional Nutrition Help

As explained above, functional Nutrition just means being able to go on with your daily activities without it affecting your health in any way. It is a practical and medically-approved healing methodology that inculcates various remedial processes and a broad amalgamation of different healing practices such as western medicine, Ayurveda, Naturopathy, and traditional medicine. Functional Nutrition is a practice that should be taken up by everyone.

Functional Nutrition aims to reinstate an individual’s overall bodily functioning to the optimum. 

A good functional nutrition plan will not only help you improve your health but can also bring disease reversals and sustainable change in your life.

So What are you waiting for?

Book a consultation with a functional nutritionist to start living a healthy life, naturally!!



iThrive Raises $350k Pre-Series A Round of Funding
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Dec 8, 2021

iThrive Raises $350k Pre-Series A Round of Funding

iThrive raises $350k Pre-Series A round of funding. iThrive is Health & Fitness Company working in Functional Nutrition!
ThriveTribe Wellness Solutions broadly known as iThrive,  India’s first and only Functional Nutrition company raises $350k in Bridge Round. 

Founded in 2019 by Mugdha Pradhan, this Pune-based healthcare start-up helps people reverse chronic lifestyle disorders and rare health conditions using science backed Functional Medicine methodologies.

Apart from its flagship service of personalised, online 1-1 consulting for treating and reversing lifestyle conditions, iThrive recently launched two new verticals: The iThrive Academy &  iThrive Essentials. iThrive shares that it completed a pre-Series A bridge funding of an unspecified amount from a group of investors led by Rajesh Ranavat, Executive Director at Fung Strategic Investments and Neelesh Bhatnagar from NB Ventures.

The funds will be mainly used to build the tech platform and support accelerated growth for its core business including expanding the recently launched iThrive Academy- a single stop education platform for courses on Health, Wellness and Nutrition &  iThrive Essentials- an extensive line of researched, pure and potent supplements to cover nutritional needs of every aspect of life. 

The business has shown strong growth with customer numbers increasing by 214% and revenue growing by 271% compared to last year.


Rajesh Ranavat commented that iThrive has gained significant traction in the last 12 months and is now well positioned for its next phase of accelerated growth with the launch of the online iThrive Academy and the iThrive Essentials supplements vertical

Neelesh Bhatnagar added, in the last two years iThrive has uniquely become a category creator in the Functional Nutrition space in india, and is rapidly growing into becoming India’s No.1 Functional Medicine Ecosystem with consulting services, online academy and supplements vertical. The brand is full of life and opportunities.


iThrive’s Founder and CEO Mugdha Pradhan shared, “Our vision To create healthier, happier, lifestyle-disease free communities across the world every single day" I love how we are reversing and curing chronic illnesses with a combination of science backed Functional Medicine guidelines while harnessing ancient wisdom from traditional medical systems and creating an entire community of health warriors. Also, one of our biggest differentiators is that we are able to create permanent and sustainable changes for our clients thanks to our 5-star rated coaches who go deep into creating mental frameworks that rewire both conscious and subconscious unhealthy patterns and trigger permanent behavioural changes towards good health for our clients. I look forward to accelerated growth for iThrive and scaling all three verticals using technology with the infusion of funds from this bridge round. 


Call/ WhatsApp: +91-8806021211

Email: mugdha@ithrivein.com

Website: www.ithrivein.com

Address: 4th Floor, Ek Onkar Building, Pancard Club Road, Opp Krishna Medicals, Baner- 411045


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FAQs

What topics does the iThrive blog cover?
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The blog covers functional nutrition, chronic conditions, gut health, hormonal health, autoimmune conditions, sleep, mental health, and root cause analysis. Every article is written to help you understand what is actually happening inside your body, not just manage symptoms.

Who writes the articles on this blog?
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All articles are written by the content writers in collaboration with iThrive's clinical team of functional nutritionists, guided by the same methodology used in the ALIVE programme. The content is rooted in functional medicine and real clinical experience, not generic health advice.

Is the information on this blog a substitute for medical advice?
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No. The blog is an educational resource to help you understand your health more deeply. If you are experiencing symptoms or managing a chronic condition, a personalized Root Cause Analysis with a functional nutritionist is the right next step.

I read an article and want to take action. What should I do next?
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Book a Root Cause Analysis. For ₹2,500, a dedicated functional nutritionist will assess 60+ blood markers using optimal ranges and explain exactly what is driving your condition. It is the natural next step after reading about what might be happening in your body.

Can these articles help me if I have already been diagnosed?
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Yes. Many of our readers come with existing diagnoses and find the blog helps them understand why their condition developed and what their body actually needs. The articles are designed to give you clarity, not replace the guidance of a practitioner.

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